IntroductionThe chapter I will analyze is titled “Latin America: media conglomerates” written by José-Carlos Lozano, from Artz, L & Kamalipour, Y, The media globe: trends in mass international media. In this chapter Lozano (2007) tries to discover how the Latin American audiovisual space has changed over time to become what it has become today. This is demonstrated by the discovery of the dominance of US media over Latin American media systems and how it has changed from the 1970s to the present. The main argument suggests that in the 1970s and 1980s the Latin American mass media system was largely dependent on the United States as a whole adopting its own media system completely. Over time this phenomenon has diminished to the present day, where Latin American media dominates open television mainly with telenovelas. However, genres such as fiction are still popular among US media on open-TV and predominantly on pay TV. Lozano (2007) believes that although more Latin American media is being produced today, it is also being co-produced around the world (including the United States) with US content which continues to dominate in fiction and film since the 1970s in Latin America. Critical evaluationLozano (2007) himself mainly carries out research in the areas of international, political and mass communication, having written over 40 journals in those areas. He presents the chapter in a very unbiased situation having worked on previous theorists and their theories to provide a basis for his own research. • Lozano (2007) states that scholars today in Latin America use the terms “cultural proximity,” “cultural linguistic markets,” and “cultural discount” to support Latin American media production. Given the current trend in Latin America... half of the article... conclusion, I believe that Lozano (2007) is right in stating that it is necessary to carry out further research in order to have a complete vision and conclusion to reach this investigation. However, some facts are still true today, including American fiction which has consistent popularity over time. Very few researchers have examined media conglomerates and flows in Latin America in recent years, with much of the hypotheses coming from research from the 1970s, 1980s, and 1990s. Bibliography Books Lozano, J 2007, The media Globe: trends in international mass media, Rowman & Liittlefield , Plymouth.Matos, C 2013, Media and politics in Latin America: globalisation, democracy and identity, IBTauris, London.WebsitesWiki Answers. (2013). What is asymmetric interdependence?. Available: http://wiki.answers.com/Q/What_is_asymmetric_interdependence#slide1. Last access November 12th 2013.