Once a business owner knows who they are targeting, they will create a plan on how to market their product so consumers can purchase it. “Target marketing strategy divides the total market into different segments based on customer characteristics, selecting one or more segments and developing products to meet the needs of those specific segments.” (Solomon, Marshall and Stuart 195) Therefore, by having a target market a marketer will be more attentive, effective in their targeting strategies and will be able to achieve beneficial results for him and his