Marketing strategies The success of a company on the market is based on its founding platform, the marketing plan. This is a strategic penetration into a new or existing market. This is important due to the various legal, environmental and structural requirements established for new and existing businesses. However, with a broad understanding of business marketing, there are many paths to success available. The Exceptional Learning Academy and Therapeutic Services marketing plan comprehensively covers national and global product branding strategy, pricing strategy, distribution channel analysis, and detailed evaluation of previous strategies for optimization of operations. National and global product branding looks at the company logo. The company will have a logo that summarizes its core services and also promotes the business. In particular, the business as a brand is not just the logo, but it is the image of its relationship with consumers and employees. The company plans to be committed to providing quality services to customers and a professional working environment for company staff. This creates an open and warm work environment and, in turn, builds the company brand. This will create the company logo as a global corporate brand. Exceptional Learning Academy and Therapy Services Company plan to price their services based on cost analysis. This means that different services will have different prices depending on their technicality and the machinery involved in their offering. The pricing strategy will also depend on the forces of supply and demand in the industry and state legal requirements. These strategies will give the general price of services such as behavioral therapy, parent-child interaction therapy, speech therapy and L...... middle of paper ...... the gaps No service is perfect, even if ELATS has the best collection of therapists, teachers, counselors and staff who work for them. That's why there will always be room for improvement and growth. This means identifying gaps in the system. These gaps will become very evident, thanks to market research activity. Depending on the success of the questionnaire and individual discussions, many gaps could be identified. At the end of each month, the person responsible for fixing the gaps may find themselves with a large file listing over a thousand gaps. You can't solve them all overnight. You can build a rating system, ranging from one to ten. Any identified gap can be evaluated on this rating system. The most severe ones could be addressed first, and then they can be scaled back until less favorable ones remain to be addressed..