Mobile media has become a popular trend around the world, and in 2014, mobile Internet usage is expected to surpass desktop usage. There are four billion cell phones in the world and approximately 1.08 billion of these are smartphones. 49% of these owners use their device for social networks and a third of Facebook users connect with Facebook Mobile. Additionally, there are over 200 million YouTube videos watched every day on mobile devices and 60% of Twitter accounts use Twitter Mobile. While image-based social media may have fewer users, these sites boast a very large number of mobile users. Instagram, which has a smaller user base than Twitter, is expected to overtake mobile users this year. With such a large number of users on mobile devices it is important to optimize content for them. If a website performs poorly in mobile browsers or an app fails to display content correctly, users are much less likely to use it. There are many options for optimizing websites for mobile users, but the two most popular options are to optimize your entire desktop website for a mobile-friendly experience or host a separate website for mobile users and make sure that your website recognizes which device users are using and send them to the appropriate version. The first approach requires selecting important information to display and minimizing unnecessary content, it is also important to ensure that content formats are usable on mobile devices. Formats like Java and Flash are not supported on most mobile devices. Fluid website design can be used to optimize pages based on the user's screen size, although it is still best to set a minimum and maximum size. The second approach requires designing and creating a second mob… middle of paper… on weekends, even if the business to business (B2B) interaction remains the same regardless of the day. There are several guidelines that help increase post engagement. Make sure you keep posts to an acceptable length, this depends on the content and type of post. Shorter posts get more engagement with under 140 characters being the ideal length, although it is very important to keep posts relevant and understandable while still providing good information. Engagement also increases by an average of 39% by including interesting and relevant images. The best way to get more engagement is to ask - by asking questions and asking followers engagement can be increased by 100%. The best keywords for asking questions tend to be “should” and “would” both with a 100% increase, followed by “which” (90%) and “who" (75%).).