The “Fifty Shades of Behavior Analysis” conference was nothing more than its name. The speakers at this conference reminded all of us in the field of behavior analysis that being a behavioral science allows us to apply our principles to many areas beyond working with individuals with disabilities. Applied behavior analysis is the application of behavioral science to the solution of socially relevant problems (Cooper, Heron, & Heward, 2007). Carr (November 2013) reminded us that social significance is much more than working with people with disabilities. The principles of behavior analysis have been applied to areas involving child welfare, safety and the workplace, behavioral gerontology, and, with which many are familiar, education. Many of these areas mentioned have limited experimental research, but existing research demonstrates how they can benefit from using behavioral principles. To examine this claim a little further, Carr conducted a study that applied standard behavior techniques to families who had a history of involving Child Protective Services. By teaching these parents how to redirect their children's behavior and provide reinforcement programs, families reunited and children stayed at home. By providing reinforcement for operant behavior, such behaviors are maintained and strengthened over time (Pierce & Cheney, 2013). Teaching families which behaviors to reinforce and which behaviors to endanger can help address the social problem that exists within some families. The principles of behavioral analysis have also been used to train exotic zoo animals. Sutherland (November 2013) explored the work of exotic animal trainers and was able to make connections......middle of article......013, November). The impressive diversity of applied behavior analysis: Illustrations from the research literature. Fifty Shades of Behavior Analysis, Trumbull, C.T.Cooper, J., Heron, T., & Heward, W. (2007). Applied behavior analysis. Columbus, OH: Merrill Prentice Hall.Friman, Patrick C. (November 2013). Tell me a story: Conversational vignettes for teaching selected behavior analytic concepts to non-behavior analysts. Fifty Shades of Behavior Analysis, Trumbull, CT.Gerhardt, Peter. (2013, November). Test the application of the functional index with adolescents and adults with autism. Fifty Actions of Behavior Analysis, Trumbull CT, Sutherland, Amy. (2013, November). Behavior analysis goes to the zoo. Fifty Shades of Behavior Analysis. Trumbull, C. T. Pierce, D., & Chaney, C. (2013). Behavior analysis and learning. New York, NY: Psychology Press.