Advertising has been an essential aspect of marketing for as long as civilization and human interaction have existed. It is human nature to “hype” or expose certain aspects of one's life that create an image or façade of how that person would prefer to be perceived by their community and peers. Advertising generally involves promoting – and many times exaggerating – the positive aspects and masking the negative attributes relating to the particular item in question. The very first form of advertising that took place in humans was propaganda, otherwise known as intentionally biased. or misleading advertisements to fit an agenda or dogma, which rulers used to promote their image. Rulers, whether the ruler of a small tribe in an isolated forest in Papua New Guinea or the emperor of the Roman Empire, generally promoted a self-image of generosity, fairness, kindness; appearing at the same time severe, powerful and uncompromising. However, the real image and the public image of a public figure are almost never the same thing. This was the result of an attempt to gain public acceptance. The means by which this advertising spread during this period was word of mouth almost everywhere. In the past, especially before the printing press, the spread of information was particularly slow and susceptible to the spread of misinformation. This phenomenon can be observed by watching children's telephone game; a game where children in a line choose one of the two ends to start by saying a random message to pass along the entire line of children. When the game is played correctly with enough people, the message is usually distorted in some way, due to a misunderstanding or misinterpretation of the person... in the center of the card... g, which does not it's necessarily bad because they are good at what they do. It is clear that all three mediums used for promotion retain their place in the world of advertising. All three predominantly used Pathos in their commercials. The first is comfort, the second is lust and the last is irritation. This is also a representation of how humans generally make decisions based on their emotions, often called “gut feelings.” This makes you wonder how many great things have vanished due to poor marketing. Probably many. Works Cited Sweney, Mark. "Women are underrepresented in senior advertising jobs, says IPA | Media | guardian.co.uk report." Latest news, sport and commentary from the US and the world from the Guardian | guardiannews.com | The Guardian. Np, nd Web. October 16. 2011. .