Following the previously mentioned research studies, Sunshine Café can generate a positive perception of its brand through social media, as well as location-specific relevance that is consistently reiterated to the end market . The cost of our particular tips should fall well within the traditional marketing expenses of major franchises, as social media is primarily a word-of-mouth public relations campaign. Philanthropic donations and seasonal discounts can be adjusted as needed to fit within your budget. Therefore, all the tactics mentioned above should be feasible and effective for Sunshine