Tutorial 2Case Study 2 - Apple's iPod, iPhone and iPad.1. What might have happened to Apple if its top executives hadn't supported investment in iPads? Answer. If executives had not supported investments in iPads, the era of the Apple company would never have arrived. Nowadays, electronic gadgets like Apple iPhone, iPad and iPod dominate the market, thanks to the success of iPads. As shown in the textbook, the introduction of the iPad, a brilliant example of technology for business and of course entertainment, had brought Apple back to market dominance. If no executives didn't invest in the iPad program, Apple would be no more.2. Why would it be unethical for Apple to sell iTunes customer information to other companies? Answer. It is unethical for Apple to sell its iTunes customers' information to other companies because it would break user trust and decrease Apple's value in the market.3. Evaluate the effects on Apple's business if it failed to protect its customers' information and all of it was accidentally published on an anonymous website.Ans. The effects on Apple's business if it failed to protect its customers' information and it was accidentally published on an anonymous website would be the loss of user trust, the decrease in Apple's value in the market, the threat of the effect of new competitors because of their new inventions, rivalry of competitors. 4. Do you agree or disagree that Apple's iTunes, iPhone apps, and iPad apps give the company a competitive advantage? Make sure you give reasons for your answer.Ans. One of the major factors that brought Apple back from near oblivion was its ability to manufacture, market and sell IT products such as iPods, iPhones and customer-developed applications... middle of paper... and but to purchase the product from Apple. Unfortunately, Apple failed to create a barrier to entry, and soon many other companies began offering integrated cell phones, which increased the power of buyers and reduced the power of suppliers.9. Which of Porter's Five Forces has Apple responded to through its customer-developed applications?Ans. Apple reduced the power of its buyers and increased the power of its suppliers by introducing customer-developed applications. Since the iPhone was the first to market with Internet access, data storage, and MP3 player, all of which could accept customer-developed applications, its buyers had no power and no choice but to purchase the product and its applications from Apple. Unfortunately, Apple has failed to create barriers to entry and there are more and more companies offering customer-developed applications like Google and its Android operating system.