Topic > |||1.1 INTRODUCTION E-commerce is, as the world knows, the process of buying and selling goods and services over the Internet where all activities take place online. These activities include not only mere demand generation but also factors such as customer service regarding or offering after-sales services and facilitating communication even between business partners. The structure of e-commerce is such that it includes not only buying and selling transactions but also generates revenue by selling goods and services providing the most viable and exciting experience of online shopping. When looking at e-commerce business we must first look at the type of products available ranging from clothing, computer hardware, software, clothing electronics, books and gifts that can be sold online. With electronic businesses establishing business models based on the sale of goods and services and revolving around them. The industry has certainly grown with potential in terms of not only generating revenue but also reducing costs in running an online retail business. With the main audiences for e-commerce being marketing, retail outlets, insurance, government, travel industry, education, online publishing providers. Looking at traditional commerce and e-commerce: Since there is a significant difference in e-commerce which is when there is no physical store and in most cases seller and buyer do not see each other, transactions happen differently. With the help of the Web and telecommunications technologies, they play an important role in the boom in electronic commerce here. However, when we look at the goals and objectives of both e-commerce and traditional commerce, we see that they sell the same products... middle of paper... customer aviation. This information is in turn sold to advertisers for direct marketing. Latest Subscription Model: An e-business could sell digital products to its customers, using this model. Examples include. Sreeet.com, AjansPress.com are another example of this model that sells subscription-based business news and analysis. Some companies that use e-commerce Amazon.com, American Express, pple Auto-by-Tel sells Cisco Systems, sells Dell Computer data communications, and Gateway sells computers through their websites and allows customers to configure their systems on the Web and then to purchase them. www. dell.com, www. gateway .com Drugstore.com and CVS.com online beauty products. www. pharmacy. com, www.cvs.com Epicurious sells Peapod sells groceries on the Web. www. peapod .com Proctor & Gamble and IBM place orders electronically. www.pg.com