In the Levinson Tractenberg Group's campaign to influence women to buy Nuvo, they start by presenting it in a way where you couldn't even tell if it was alcohol. Nuvo is displayed and enclosed in a bottle, made to resemble a perfume or any other accessory used by women; hence the lipstick-shaped top and perfume-shaped cap. Nuvo even goes so far as to describe itself as “the ultimate accessory” (quote) where is that description? .The product itself plays on the fact that it knows to appear aesthetically pleasing to the eye, sporting a light pink appearance and an elegant container; With these factors as the basis for its campaign, Nuvo creates a suitable image to represent its product. Nuvo chooses the quote "be glamorous", together with the famous Eva Longoria as the image of its campaign. In this commercial, Nuvo isn't even the centerpiece of the commercial; it is in fact Eva Longoria herself. Eva is projected as the most important feature of the commercial, because Nuvo wants to establish her as the "ideal woman" that other women should chase. Eva was chosen as Nuvo's visual character not by pure coincidence. Eva is a successful soap opera actress, model and Golden Globe nominee; he earns millions of dollars as an annual salary and supports many humanitarian causes. Eva was even recognized as Philanthropist of the Year by The HollyWood Reporter, accomplishing all of these feats at the age of 39. These aspects made Eva Longoria the perfect face with which to promote Nuvo, because she exuberates the "glamour" that Nuvo is trying to convey. with its product. The fact that Eva herself is part of the demographic that the ad is trying to appeal to could be a further element added to the ad. The ad clearly states the target gender by establishing pink as the theme with… in the center of the paper… as stated earlier, due to ads like this. This ad shows T-pain, a famous rapper, as someone who drinks Nuvo. This advertisement may be credible on the surface for a male-dominated counterargument, but in essence it is still part of the glamorous influence used to subjugate women. T-pain is a famous RnB singer, whose target audience is women aged 18 and above (his music is for mature audiences only), he sings various love songs about girls, to girls and for girls. This could use this to introduce Nuvo to female audiences who were not interested in fashion by targeting their music. Using this ad in a counterargument against the female target demographic would be irrelevant as it is used to support the same notions in a different guise. Nuvo uses the pressure and stereotypes present in the female population to convince them to purchase Nuvo.