A well-written newsletter provides valuable information to our customers. Brochures and Catalogs: Take-home or mail-in brochures or catalogs can help make our customers think about our business and our services. Properly designed brochures and catalogs give customers confidence in us and our brand and help direct customers to our website. Information contained in company brochures and catalogs can be repurposed effectively for our website, helping us do business online. Business Events: Events are opportunities for business people to gain visibility for their businesses, promote new products or services, and ensure accurate information reaches target customers. From a sales perspective, events are a opportunities to counter customer doubts and strengthen their trust. They can also help us research our market and our competitors and build our mailing list. Make sure the event is prepared with marketing materials to disseminate and a way to gather customer information and details. Trade shows are an opportunity for companies to compete in their industry and share information with people in similar lines of work. Employee