The purpose of this essay is to develop a STEEPLE analysis and 10-year outlook for Countdown Supermarket [hereinafter referred to as Countdown], a leading supermarket in New Zealand, owned by Progressive Enterprise Ltd and is a subsidiary of the Australian company Woolworths Limited; who have won the award for best retail store in the last two years. This has shown that Countdown is a more confident, reliable, motivated and responsible supermarket. The STEEPLE analysis will be used as a tool to determine and identify internal and external factors that may impact Countdowns' Greerton store. The STEEPLE analysis (Social, Technological, Economic, Environmental, Political, Legal and Ethical) is a method used by companies like Countdown as a management strategy to better understand and identify the positive and negative factors that influence their business, in the present and in the future. the future. Two such STEEPLE issues that impact Countdown and influence its 10-year outlook are environmental/ecological issues and brand, company and technology image. They are important to ensure a better environment for sustainable trade in an environmentally, brand and price conscious consumer market. One of Steeple's factors influencing Countdown is environmental/ecological issues. Environmental issues are negative aspects that human activity has created on the environment such as waste. This has become an issue that has come up recently for Countdown as the government is starting to increase its laws and regulations on how companies manage the company's waste and emissions produced. This is because in recent years customers are becoming increasingly aware of the effect that waste can have on the environment and the effect that is...... middle of paper ...... tomers with noticeable new features as new packaging. In this way, Countdown also takes into consideration its competitors and the idea of ​​any new competition through changing the packaging to stay updated in the market. These STEEPLE factors could also be significant for Countdown as they could directly influence their ability to achieve the goal/objective of being a self-branded marketing leader. This is because they will have to ensure that they make their products more attractive to their customers than competing companies. They will do this by modernizing their brand and their company. Countdown will not be able to achieve this if it does not do enough to adapt its business and make it more attractive to customers than its competitors. This is because more people will purchase the competitor's products, making Countdown unable to achieve this goal.