Patagonia, Inc. is an apparel company that primarily focuses on high-end outdoor gear aimed at skiers, surfers, climbers, etc. Patagonia is recognized for its outstanding contributions to corporate social responsibility by many environmental groups. Patagonia's mission is "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis" (About the company). With these values, Patagonia has pledged to “donate 1% of total sales or 10% of profits, whichever is greater, to environmental groups” (Peter & Sarah, p. 390). Patagonia's joint initiative, based on reduce, repair, reuse, recycle and reimage, helps reduce environmental impact. It is this same environment that supports both businesses and