Ads are given 30 seconds to demonstrate the product functionality used. Samsung will use all the funniest commercials now that their target audience will most likely watch them. Samsung will similarly promote during popular TV shows, reality shows and sports games. Acumen has facilitated 29 top tier media outlets including TV3 News, Breakfast TV and Newstalk ZB in New Zealand (Acumen Republic, 2014). Samsung has been making television advertisements to increase brand awareness. Samsung and promotion agency Cheil Worldwide recently launched another fun campaign. The features present the energizing Samsung Galaxy S5 and its fantastic qualities. In the first commercial we can see people whose cell phone batteries die from even a pessimistic point of view imaginable. In any case, the new elements of the phone allow for energy savings. Radio can be used to focus your message to consumers locally. Samsung can use radio to reach users on their way to work or any other time users are at home