Corporate events are valuable because they can enhance a company's reputation. “Corporate events can increase productivity, strengthen relationships and motivate staff, customers and partner organizations to follow the strategic direction of their business” (Corporate Event Planning). Because corporate events are important, companies hire specialists who know exactly what is needed to plan an event that will benefit their business and those attending the event. If agreements are not made, this can have negative repercussions on the company. It can lose customers and jeopardize the company's reputation, transforming it from being more respected to being unable to maintain the company's sustainability. Trying to put so much time and effort into the event, meeting expectations, and attempting to create the "perfect" wedding for clients, weddings are a very stressful event for planners. When they overexert themselves, they should have time to relax to let the stress go away. An organizer should also find ways to make the event memorable for all attendees and should help couples find what makes a "perfect" wedding. All events help people in one way or another, but when planning these events, stress will always come into play