The work of an event planner is complex and multifaceted. They have to manage other vendors, organize logistics and budgets, register the event, do marketing, manage guests and make sure the overall event runs smoothly. In the movies, event organizers run around with giant binders full of loose sheets of paper flying around, in total organized chaos. With the technological advancements that are developing, the job of an event planner is becoming a little easier, allowing the planner to be more efficient and accurate, even if stress comes with the job description. As stressful as event planning can be, technology has provided innovative ways to complete time-consuming and tedious tasks with just a few clicks. Event organizers need to understand exactly what their customer is looking for. They must have a good idea of ​​how to satisfy the customer and how to make things happen so that the event runs smoothly and every detail is perfect. Events can vary in size and complexity, which is why event planners need to be versatile and prepared for whatever the client has in mind for their event. New technology allows the event organizer to actually focus on creative ideas and customer satisfaction rather than sweating over details and logistics. Eventbrite is online software used to help plan meetings and events. Eventbrite is very easy to use, but compared to other software it is simpler. Eventbrite collects attendee contact information to communicate event information. Once contact information is collected, the event organizer can choose to create personalized, company-branded email marketing correspondence using the tools provided by Eventbrite. The main feature... half the paper... or every penny. References Cvent Inc. (2011) Online event registration software, event management tools and web survey solutions. Retrieved from http://www.cvent.com/Eventbrite.com. (2011) Online event recording. Retrieved from http://www.eventbrite.com/Stephanie Marcus. (October 24, 2010) The future of event planning and social media. Retrieved from http://mashable.com/2010/10/04/event-planning-social-media/ReferencesCvent Inc. (2011) Online event registration software, event management tools, and web survey solutions. Retrieved from http://www.cvent.com/Eventbrite.com. (2011) Online event recording. Retrieved from http://www.eventbrite.com/Stephanie Marcus. (October 24, 2010) The future of event planning and social media. Retrieved from http://mashable.com/2010/10/04/event-planning-social-media/