Dana Mattioli is the author of Tablets: Ultimate Buying Machines in an article published on WSJ.com on September 28, 2011. The article describes the new purchasing relationship between tablet owners and their purchasing habits. This report, highlighted by retailers, portrays tablet owners as high-impact shoppers, placing large, expensive orders via online ordering sites. The main characters in this article include various tablet owners, described as wealthier than typical buyers with larger orders on average. Alongside them are retailers such as Macy's Inc., Abercrombie & Fitch Co., Gap Inc., QVC and Sephora, which are changing their retail strategies to respond to the growing tablet trend. Some retailers have aligned themselves with Google Inc. and TheFind, taking advantage of the apps in the tablet catalog of these sites. These new retail strategies are supported by research statistics from companies such as Forrester Research and comScore Inc. These research companies have provided retailers with statistical data on the purchasing trends of tablet owners. The information consists of the number and percentage of online shoppers, including tablet owners, along with their purchases and conversion rates; conversion indicates shoppers who converted from browsers to paying customers. Tablet shoppers, along with other online shoppers, are also measured by the size of orders placed. Various online shoppers, using different digital devices, are analyzed based on the mobile devices used for online shopping along with the access mode used i.e. mobile app versus the company's main website. The article theorizes that tablet owners purchase more using their tablets due to their infatuation. with the device and its simple and interactive mode of operation. Touch screen with fingers......half of paper......pe of marketed product, market logistics is an extremely important part of customer satisfaction. Efficient market logistics that aligns optimal inventories with effective transportation decisions is critical to making or breaking customer satisfaction. This article describes a new growing outlet of tablet users that is generating big revenues for retailers. Retailers who efficiently market their products through tablet applications and revamped main websites will experience a surge in this niche retail scene. Works Cited Kotler, P., & Keller, K. L. (2009). A framework for marketing management: integrated with PharmaSim. Upper Saddle River, NJ: Pearson Prentice Hall. Mattioli, D., (20 September 2011). Tablets: The Ultimate Buying Machines. Retrieved from http://online.wsj.com/article/SB10001424052970204010604576597151983657300.html