To avoid this effect, small business owners conduct market research before the release of a new product or service to determine whether their offering is likely to attract a target market of customers as expected. (ashe, 2015) Segment Attractiveness The young business person needs to measure what share of the market trendsetters, conservatives and followers represent and whether that specific segment offers growth potential. You also need to understand how competitive that segment is. So you need to evaluate whether you are able to find a means to reach the segment you are targeting. Does this segment behave in a particular way? They read certain magazines, watch certain television programs, shop in particular areas, and have the same behavior patterns. (University, 2015) We will attract the customer because we also produce this product in different flavors such as cherry cola drinks, Zero cola drinks, Vanilla Cola drinks and special lemon, lime or coffee versions. Because we all know that different people have different tastes, so we must give our customers the choice. If we give the choice to the customer at an affordable price, automatically the customer will be attracted to ours