Topic > OTOP Product Sample Case Study - 1657

One of the most successful ways to promote your product is to organize a trade fair, where you can sell five-star products. Meanwhile, manufacturers could learn from each other to further improve market share, the demand for which is very high especially internationally. In 2015, the community development department is organizing two exhibitions named "OTOP at City Fair" and "TOP Thai Innovation Fair". These two events will merge into one site, estimating at least 20,000 visitors and more than 300 million baths. during the event. (National Press Office of Thailand (NNT), Government Public Relations Department, 2015) This event aims to introduce OTOP products from all regions of Thailand to local people and business sectors. 400 producers will be present with their high quality products. Therefore, these market strategies have long been due to the fact that the government aims for the products to have a permanent market to make the products internationally. Furthermore, the government is also trying to reduce aid so that communities can stand on their own without any help from