Pepsi may have generated more revenue in 2011 than Coca Cola, but its arch-rival sold $28 billion worth of soda while Pepsi sold only 12 billion dollars. Coca Cola has also surpassed Pepsi on the list of America's most popular soft drinks. Coca Cola is number one and Pepsi is number two. In 1975 there was a huge controversy between Coca Cola and Pepsi regarding blind taste. Although Pepsi had been competing for market share since Pepsi-Cola was founded in 1889, this blind test went in Pepsi's favor as more people in the blind taste test said they preferred Pepsi to Coca Cola. Naturally Coca Cola tried to emerge. with new ideas following these findings, this led Coca Cola to reformulate its cola and launch New Coke, which was unsuccessful. This left Pepsi with the advantage of outselling Coca Cola. This did not last long as Pepsi made many mistakes. For the first time in twenty-three years, Pepsi decided not to participate in the Super Bowl in 2010. Instead, the company decided to invest $20 million in its advertising. Pepsi believed it was a brand-building exercise. If this...