Some of the great philosophers known to man, Aristotle and Plato, desired the ability to persuade. Aristotle wanted to be able to persuade people with a good amount of time, wisdom, and knowledge so that people could see the good in something. His student, Plato, wanted to be able to persuade people quickly and more affectively, persuading them in a very short space of time. So, to quickly persuade people, Plato proposed an argument by expressing an idea and supporting it with rhetorical evidence. Three types of rhetorical proofs derive from Plato's teachings; logos, which argues by logic; pathos, which argues using sympathy and empathy; and ethos, which argues through the use of ethical appeals. Today the three types of rhetorical analysis are found everywhere in everyday life. Just like Plato, advertising writers who produce TV commercials want to persuade people in a short amount of time. These ad writers have to persuade their audience's point of view in approximately 30 seconds to a minute. In 2010, an Audi commercial premiered during Super Bowl XLIV. This Audi commercial is a great example of using the three types of rhetorical evidence; logos, pathos and ethics. The Audi car commercial, “Green Police,” premiered during Super Bowl XLIV in 2010. The chaos begins in the first ten seconds of the commercial. A man is at the checkout doing his shopping. Before packing up his items, the cashier asks the man what kind of grocery bag he wanted by asking, "Paper or plastic?" The customer responds by saying, “Plastic!” As soon as the man answers the cashier's question, he is immediately arrested by the “green police”. While arresting the man, the policeman says: “You chose the wrong day to mess up the ecosystem... middle of paper... clean iron. He did this by stating, “Green has never felt so good.” This statement also links to the use of ethics, trying to convince viewers to do the right thing, when ironically the people in the commercial were obviously not doing the right thing the whole time. Rhetorical evidence is everywhere. It can be found in any shape or form in everyday life. Writers, producers, speakers, and even teachers use the rhetorical techniques that some of our founding philosophers, Aristotle and Plato, once used to persuade audiences. These speakers, teachers, and writers used rhetorical evidence such as logos, pathos, and ethos to get their point across and change another individual's point of view. Works Cited “Green Police Audi Ad Super Bowl 2010.” Video clips online. YouTube. YouTube, April 24, 2012.Web. January 9, 2014. http://www.youtube.com/watch?v=PVPyHrPZbVM