Social Media: Important aspects of social media marketing will be discussed in this section. Social media marketing is the use of social media sites such as Facebook, YouTube and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who can "like" or "tweet" about their favorite products, receive updated news about the company and share their preferences with friends who are then potential buyers of the products. While social media is an important part of people's daily lives, user-directed advertising is not an exact science. The most successful companies listen to their followers and adapt their advertising strategy based on what customers like and recommend. This not only creates a better marketing strategy that appeals to more customers, but also creates customers who are more loyal to the brand because they feel they have influenced the company. Creating brand loyal customers is an important part of marketing because these customers will then sell your product for you. Social Media Social media has become the most popular Internet activity in the United States with Americans spending an average of 37 minutes a day using some type of social media. With this, many companies have started using social media to market their products. Social media marketing has become one of the most popular ways to reach customers, both business to business (B2B) and business to consumer (B2C). Of the three thousand marketers surveyed in the 2013 industry analysis, 97% used some type of social media to advertise their products. Additionally, 84% believe social media is an important part of their business. While there are many popular social media sites, Facebook is by far the dominant platform… center of paper… content naturally by visiting your page or seeing your post. Viral is a step beyond organic where people share your content by reposting, reblogging, retweeting etc. about it. Viral will then track users who view the content by viewing the reposted content. Paid reach has become more popular recently with changes to social media sites that reduce the amount of organic reach a page gets. Since fewer users see posts naturally, page owners must pay to have posts promoted or featured to regain or increase their reach beyond what they have. Reach and engagement can be easily tracked through Facebook, although other social media sites do not offer these statistics. Although these statistics are not integrated into other sites, studies and industry reports have shown that the results are similar with the highest correlation between Facebook and Twitter.