Instagram is not a one-way means to market your business or brand. If your main goal is to engage your community and communicate with your brand or company, then you need to do the same together. Participating in your followers' shared posts will help you strengthen your relationship together and will also increase your visibility in their network/community. Repay your followers' passion for your brand by featuring their articles on shared posts and the results could definitely pay off. To be successful on Instagram, continue to interact with your followers and your target audience