programs broadcast on television. According to Tom Robinson's article Older Adults of Offensive Senor Stereotypes in Magazine Advertisements: Results of AQ Method Analysis, he states that "They may lead people to think of the older population as less worthy than other groups or that they would not enjoy the company of a older person.” (being stereotypes) What he is saying is that because of the age stereotypes shown through the media, the younger population is becoming less tolerant and less tolerant of the older adult population used in the same Robinsons article states: “Negative stereotypes about older people are the basis of ageism which leads to prejudice and discrimination against older people.” (1990.