IntroductionWhen addressing issues related to female entrepreneurship, a global issue emerges that has aroused the interest of researchers and scholars: the growing incursion of women into the world of work, which from on the one hand it has reduced their private, family and domestic time, and transformed it into public and productive time, and on the other it has meant that women are forced to build other identities, to identify with other roles. In the specific case of women entrepreneurs, there are dilemmas and conflicts in reconciling the different roles they must assume as mothers, wives, housewives and managers. How these dilemmas are resolved appears to have a direct impact on the size of women-owned businesses. This chapter presents the findings of research addressing the case of women entrepreneurs in Colombia and documenting the ways in which they reconciled their family and organizational commitments and the strategies used to do so.1. Conceptual Elements The conceptual framework developed by Gibb Dyer (1994) was selected to conduct this study. Develop an entrepreneurial career model based on four dimensions: a. Career choiceThis dimension formulates three factors that influence the decision to become an entrepreneur:- Individual factors, on which some issues have traditionally been studied, such as the need for control, motivation for success, the ability to take risks and tolerance for 'uncertainty. Other scholars consider these psychological factors insufficient and have added other categories of analysis such as cognitive processes and social cognition phenomena. Furthermore, some gender studies have suggested fundamental differences in the orientations and motivations of men and women. Even if... halfway down the page... In: GN Powell (ed.), Handbook of Gender and Work, Thousand Oaks, CA, USA: StageHup, A. & Richardson, P. (1997) The ownership of a business as an economic option for middle-income educated urban women in Bangladesh. Frontiers of entrepreneurship. Research. Babson Park. Wellesley (Mass.). Romero, M. (1993) El empresariado femenino en España. Economic success and female identity. Doctoral thesis in Sociology. Universidad Complutense de Madrid.Sandín, B. (2003) “El estrés: un análisis basado en el papel de los factores sociales”, International Journal of Clinical and Health Psichology. 3 (001), 141 – 157Stevenson, H.H. (1987) “General Management and Entrepreneurship”, Working Paper, Harvard University. Vega, G. (2006) Familia y Empresa. In: Marchant, L. (ed.) Actualizaciones para el Management y el Desarrollo Organizacional. University of Viña del Mar, Chile