Daniel H. Pink suggests that “anmoku no ryokai is the heart of a new business model because allowing consumers to produce keeps fans interested in the work, cultivates new talent in amateur artists, and provides the Free market research into what is popular and what people want. (Galbraith) Again according to Yasuhiro Arai, author of Copyright Inbreaking as user Innovation, “anime and many other industries can benefit from doujinshi. Doujinshi markets provide a possible source of talented creators, serve to promote sales of original works, and provide new styles and ideas that can be incorporated into commercial anime and manga. (Arai) Arai further argues that "copyright holders' weak incentive to fight caused the positive externalities of doujinshi to become relatively large and thus stimulated Sakuru's creation of new styles and ideas, which improved international competitiveness of Japanese anime and manga". industries". (Arai) Keiji Takeda, another of the main organizers of doujinshi meetings in Japan, has this to say on the subject: “doujinshi are creating a market base, and that market base is naturally attracted to the original work. This is where we find the next generation of authors. Publishers understand the importance of not destroying it, and as manga weeklies falter and decline, new talent is more important than ever.” (Pink) Anmoku no ryokai isn't just a clever way to avoid conflict, it's also a business
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