Integrating policy analysis remains crucial when reviewing existing government policies related to business operations and regulations. Existing policies adopted by a government remain crucial in reviewing the market and the potential of the market in ensuring business growth. The existence of a political environment that emphasizes economic growth remains crucial for business expansion as it implies the introduction of key policies aimed at influencing the overall growth and development of the market. For example, the increased adoption of policies favorable to foreign direct investment (FDI) in Africa and the Middle East has influenced market growth in potential expansion markets as they influence the adoption of favorable policies that initiate expansion and integration of foreign activities within the environments. The main changes adopted in the political context related to the retail sector concern the development of a sustainable supply chain. Policies seek to influence the adoption of supply and production processes that respect existing human rights and supply arrangements in their respective operational settings.