One topic that has attracted much attention from scholars is the burdens of female politicians. Women seeking office face a variety of issues that can affect their political campaign and chances of getting elected. There are several theories that address some of the obstacles that female politicians face: gender stereotypes by voters have harmful effects for female candidates (Kahn and Goldenberg 1991), male candidates have access to political resources that are simply not as accessible to female politicians (Deber 1982), the media's portrayal of female candidates as less candidates than men harms her chances of winning (Cohen 1963), and such differences in turn shape public perceptions with the effect of ruining politically its destiny (Heldman 2005). Part of the dialogue focused on the role of the media in conveying the image of women politicians and their ability to shape public perception. As a result, “nor have we escaped the sexist prism through which women politicians are represented in the media and viewed by the public” (Potts 2012). I must specify that the media does not control the outcome of the elections, on the contrary, it directly influences the public's perception. Such a debate becomes important when the media perpetuates gender stereotypes that directly influence voters in a political context. Thus, the objective of this article is to examine to what extent the role of the media influences the image of women running for positions of power by reinforcing stereotypes in modern politics. The Origins of Gender Roles A great place to start is to investigate when and where or even how our society, the United States, became socialized to the point where roles and expectations are defined by gender. As theorists or researchers have explained...... half of the paper...... super delegates (Carlin & Windrey 2009). The analysis in this article demonstrates that sexist representations in the 2008 political campaign were anything but subtle. No matter how the media portrayed both women, it is evident that the 2008 campaign for both women was plagued by gender stereotypes perpetuated through the mass media. “Both women came from completely different political points of view. Both women presented themselves in completely opposite ways on the national political scene. But both women experienced the wrath of a society seemingly afraid to see a woman in power…. While there has been no shortage of criticism, analysis, and conversation about how sexism played a role in the campaigns of both Senator Clinton and Governor Palin, one thing that has not been well identified is the decision on how society will proceed and one day elect a commander in chief woman" (Nedeu 2008).