People appreciate honesty: be honest about your product and your company. Address concerns before the prospect has a chance to raise them. For example, if your company is new, you can talk about the apprehension people have about giving a chance to companies that haven't built a strong brand. You can then talk about how your company has advantages over more established competitors. The products are invaluable to the vast world population. This means that competition is also high when it comes to trying to sell a certain product. It's not easy to find something that goes beyond the established brands offering similar products. However, with the art of persuasive marketing there can still be hope of acquiring customers. Marketing the right way means getting high sales and that requires good strategies in place. Email campaigns can work, but so do social skills and excellent knowledge of managing what is available in terms of resources for the products you want to promote. Many industries have tried assorted means to sell their products; it is therefore important to do some research to see which of these have been successful. You can't just use all means for all available products. It is therefore imperative to do your research