Topic > SWOT Analysis: Operational Barriers to Success - 717

Operational Barriers to Success There are many different obstacles that companies can face that will affect their ability to be efficient, innovative and confident in meeting the demands of their customers. For a business to succeed, it is critical to identify these obstacles and find solutions to overcome them. The purpose of this document is to identify some of these barriers and the effect they can have on an organisation. There are many tools that organizations can use to create a successful transition towards their financial and innovation goals. One tool an organization can use to identify these barriers is the SWOT analysis. A SWOT analysis allows an organization to examine its strengths, weaknesses, opportunities and threats. According to Mind, when you look back at the causes of Kodak's failure instead of moving forward as technology advances, it all comes down to people and resources. When Kodak started its business, its employees were full of ideas. As Kotter (2012) explains, “Kodak was built on a culture of innovation and change. It is the kind of culture filled with passionate innovators, already naturally attuned to the urgency of market and technological changes” (para. 5). As the company became more and more successful, leaders became complacent and listened less to their innovation. Filing for bankruptcy gave Kodak a chance to start over; they had to rethink their business strategy. By rethinking its business strategy, Kodak was able to start over with a new mindset that eliminated the fear of failure. “With this new mindset, organizational fear evaporated and a new energy focused on innovation emerged” (Baker, n.d., para. 6). If I were an executive at Kodak, to overcome the barriers that Kodak went through, I would have made sure that there was dedicated time given to employees to focus on innovation. Since Kodak was born as a company built on a culture of innovation and change, a culture where employee voices can be heard would be a top priority for me. The moment it started to gain traction was the moment changes should have been made. Operational barriers exist for all organizations, no matter how large or small they are. By being aware of the different barriers, organizations can put processes in place to work on