At the same time, create and strengthen market demand to help achieve our sales and revenue goals for this year. Q: What are some of the key strategies Lenovo will employ? A: First, get consumers talking about the brand by creating awareness, excitement, intrigue and buzz around Lenovo VIBE. Secondly, drive word-of-mouth purchases by encouraging our customers to share their positive experiences. Q: Describe notable tactics used to execute these strategies. A: We will leverage useful and entertaining content, credible and integrated affiliation with both celebrities and influencers, as well as strong customer engagement (in the last mile) to cultivate the VIBE identity. Expected Media Q&A: PRODUCTS Q: By excluding extras, is Lenovo alienating itself from power users? A: Based on our internal research, consumers today are increasingly savvy and price-conscious. Most are discerning enough to trade “useful” features for products that offer exceptional value. Take NFC for example: it's a brilliant concept for automating pairing, but it's still very sensitive and difficult to use