This scenario focuses on the small part of the market that is not well served by existing companies. A focused company will provide a narrow segment of products and services to your wants, interests, wants and needs. The key secret of this focus strategy is to provide a small group particularly well and not aim to produce products that are many but do not directly satisfy consumers in terms of product or service quality. In our case of Ford Car Making, for example, the advanced height will be advantageous. Although most people are not that high, to some extent the focus strategy would have helped to make sales to different customers, unlike other competitors who would not have noticed it