Digital textbooks are evolving as a viable replacement for expensive paper textbooks. E-books are portable, less expensive and customizable. Unlike their paper counterparts, e-books can be stored on devices such as smartphones, tablets or laptops. Ergonomically, portable e-books reduce the physical strain of carrying bulky textbooks to and from various destinations, while freeing up storage space at home. Furthermore, since e-books are produced digitally, the marginal cost of production is much lower considering the fact that less expensive resources, such as glossy coating and paper, are used in the production process. Another advantage e-books offer over traditional textbooks is that they are easily customizable. For one thing, e-book companies can offer free trials to users to gauge their affinity for e-books without any financial commitment. Additionally, some publishers allow users to download individual chapters rather than the entire book. Despite these clear benefits, the big question at hand is “what are some enablers and barriers to the successful adoption and commercialization of digital textbooks?” This question will be explored in the following paragraphs. The growing trend in sales of smartphones, tablets and computers is a strong enabler for the marketing of digital textbooks. Although originally perceived as tools for communication, leisure or work, these devices are quickly becoming important resources for tapping into information on the go. This rapidly evolving interest will serve as a critical stepping stone for publishers to cross the river and enter the portable electronics market. As an example of the already growing interest in digital textbooks, a simple search for… paper halves… as survivors are forced to scale back production to remain profitable. Furthermore, 2007 census data reveal that only 41 percent of households earning less than $40,000 own a computer with Internet access, and this number drops dramatically as income decreases. The possibility that paper textbooks will remain at least at current prices in the long run, with any increase contingent on future market conditions, raises an important question about how low-income students will be able to purchase high-priced textbooks. Here are some important questions: Will the government be forced to intervene and change university policies? Will the government be forced to provide larger subsidies to low-income families to purchase or rent these expensive textbooks? If the former catches on, what will be the outcome for the digital textbook market??