IntroductionInternational marketing has changed the dimensions of sport. It's what gave the sport the increased attention it has today. It is what has enabled the globalization of sport, which has made it so important in the world. There are many ways in which this has benefited the sport. Among some of them is the fact that it has caused the sport to spread around the world, resulting in a diverse number of players participating in professional leagues around the world and even many countries taking part in international sporting events. This global nature of sport has allowed coaches, leaders and athletes to access more opportunities resulting in greater competition, not only providing entertainment for sports fans but also attracting many people to watch sports. This has led to an increased focus on sports management programs in schools, universities and colleges. Sports has also extended its vast reach internationally, not only is it used as entertainment, but it is also used as a tool to unite nations and people. As you can see, the world of sports has grown dramatically and this growth continues. This would never have happened if it were not for its globalization caused by international marketing.First BodyInternational marketing has allowed the spread of sport throughout the world. More and more countries are starting to emerge in sports. This allowed people from all over the world to take part in sporting events; you can see it through the diversity of athletes participating in many professional leagues around the world. The diversity of origins of athletes participating in professional leagues around the world such as the Ladies Professional Golf Associati...... at the heart of the document ...... stated that “the church. . . he is undoubtedly called to pay attention to sport, which can certainly be considered one of the nerve centers of contemporary culture and one of the frontiers of the new evangelization". In 2010, Queen Elizabeth II also expressed the importance of sport in today's society through her Christmas message. He underlined how important the role sport plays in creating harmony between the people of different nations and in building communities. As discussed in class, sport is also used to address the most pressing problems in the developing world such as violence in RIO, and AIDS in Africa. Examples of organizations involved in this cause were discussed during the lessons. Organizations such as Fight For Peace, Peace Players International and Right to Play in Africa. Peace Players International is a non-profit organization