Validity: the intent with which a measurement tool actually measures what it intends to measure (Gerhart, et al. 2009). Validity also refers to whether the assessment measures all relevant aspects of performance and omits irrelevant aspects of performance (Gerhart, et al. 2009).5. Specific feedback: Being specific to employees about performance measures helps management establish strategies to achieve goals. It must always specify what an employee must do to achieve the objectives in order to support the strategy. Goggle's approach to performance management meets these criteria. Goggle analyzes its data to keep up with the performance of managers and employees. They figured out how to analyze all the data to come up with a profile of the type of manager whose team is most successful (Gerhart, et al. 2009). Goggle looks for patterns within the management process to see what types of behaviors got results. They found that relying on data is a great way to indicate the results provided by the performance measure. They also want their managers to let their teams know that they are important to the success of the organization. Goggle has several ways to collect data to meet performance criteria