These factors put India in a position to approach the size of China's e-commerce market in the years to come. Businesses in the e-commerce market need to find ways to differentiate themselves. This means that companies must improve their services for sellers and buyers and must offer a better and wider range of products to more buyers. To make this happen, companies need to increase the number of sellers on the company platform. Increasing the number of sellers will allow companies to offer a wider range of services which will attract more businesses. E-commerce companies make it easier for entrepreneurs and small businesses to get the capital they need to grow. They offer help in facilitating access to credit, making better loan offers to businesses and helping lenders judge credit risk. After increasing the number of sellers, e-commerce companies need to find a way to help consumers purchase their products. Most people in India pay in cash, however the e-commerce market wants to change that. Paytm, a mobile wallet and online marketplace company, allows customers to add money to a digital wallet to make online shopping possible. Paytm has 120
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