McLuhan's irrelevance compared to pre-packaged content, that of traditional media, offers a new and alarming approach. It was seen as something new because no one had ever really thought of a method to convey information and treat it as something more, while at the same time it was considered scary, due to its ability to influence and essentially alter an individual's daily life. life and perception of the world around them. Due to the idea that the medium tends to be seen as the message, this ends up weakening the ability to recognize the medium as a separate and powerful object. It forces you to ask the question: what counts as a message? The message is anything. The message becomes what the media supervisors want it to be. For McLuhan, not all media can function and function in the same way, although they can be used to reach the same conclusions. “The message of any medium or technology is the change in scale, pace, or pattern that it introduces into human affairs… For example, the railroad… has accelerated and expanded the scale of previous human functions, creating entirely new types of cities and new types of work and leisure”