The influence of the media on the masses of society is great. With each passing generation, the ability of the media to access and convey information to the general public with seemingly the greatest ease continues to amaze. Given the time span since the 1990s, the media, even more so, shapes our lives, our perceptions and greatly influences our opinions. The nineties represented an important decade in the young history of our country. Since the mid-1800s, and even before then, our country has experienced its share of social problems, from racism to sexism, religious bigotry and police brutality, just to name a few. In 1994 a very high profile case was presented to the American public, as former NFL star Orenthal James (OJ) Simpson was accused of the double murder of his ex-wife Nicole Brown Simpson and her friend and alleged lover, Ronald Goldman (Neuendorf , 2000). The OJ Simpson trial, as it became known, opened on January 24, 1995 and concluded on October 3 of that year. During the trial, the prosecution team presented 72 witnesses including Nicole's friends and family, OJ's friends and a 9-1-1 dispatcher. Given the notable and well-known defendant in the trial, the people involved in the trial gained lifelong fame. To this day, I remember the names of Judge Lance Ito, Marcia Clark (Deputy District Attorney), and Simpson's defense attorney, "The Dream Team," made up of a number of high-profile attorneys, most notably Robert Shapiro and Johnnie Cochran. . I chose this case because it left an indelible impression in my memory, as well as in the memory of our nation. There have been many high profile cases over the years, but this case was not expected to end the way it did... mid-paper... 31(1), 5-27.Boggess, S. and Bound, J. (1997). Did criminal activity increase in the 1980s? Comparisons between data sources. Social Science Quarterly (University Of Texas Press), 78(3), 725-739. Groeneveld, E. (2010). “Join the Knitting Revolution”: Third Wave Feminist Journals and the Politics of Domesticity. Canadian Review of American Studies, 40(2), 259-277.Matheson, V. A., & Baade, R. A. (2004). Race and riots: A note on the economic impact of the Rodney King riots. Urban Studies (Routledge), 41(13), 2691-2696 Neuendorf, K. A., Atkin, D., Jeffres, L. W., Loszak, T., & Williams, A. (2000). Explorations of the Simpson trial's "racial divide." The Harvard Journal of Communications, 11, 247-266.Sánchez, G. J. (1997). Face the Nation: Race, Immigration, and the Rise of Nativism in Late 20th-Century America. International Migration Review, 31(4), 1009-1030.