Introduction-Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineering products. In 2008-09 the company's revenue was Rs 25,660.79 crore ($5.5 billion), making it the largest automobile company in India. It is the leader in commercial vehicles in every segment and is the world's fourth largest truck manufacturer and second largest bus manufacturer. The company's 23,000 employees are guided by the vision of being "better in how they do business, better in what they do." systems and ethics”. (Code of Conduct, Tata Motors) Tata Motors is the first Indian engineering sector to be listed on the New York Stock Exchange and operates in the UK, South Korea, Spain and Thailand. It acquired the two iconic British brands, Land Rover and Jaguar in 2008. In 2004, it acquired Daewoo Commercial Vehicles Company, which is South Korea's second largest truck manufacturer. In 2005, it acquired a 21% stake in Hispano Carrocera, Spanish bus manufacturing company. In 2006, it entered into a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to produce and market the company's pickup vehicles in Thailand. In 2008, Tata Motors launched the Tata Nano, known as the people's car. In May 2009, it led the Indian automotive industry into a new era by unveiling the new range of world standard trucks. Vision & Mission: VISION: To transform Tata Motors into a world-class Indian automotive brand for creative and superior value vehicles. World class. in-• Quality and reality• Interior space and passenger comfort• Attractiveness and style of the productHigher value in the offer• Lower cost of ownership• Cost-effective technology•......at the center of the card...... Tata ACE and in the M Segment and HCV; has taken further steps to earn a place in the market. Furthermore, the company presented its customers with a unique value proposition, which allowed them to enjoy and cultivate their strengths, even more. The company needs to focus on its strengths as it is expanding and diversifying into new segments and new geographies. The other important factor to keep in mind, besides product reliability, is the company's ability to strengthen its support structure. If the company gets it right, it will touch new heights that will be breathtaking and not only create a unique customer experience but also produce new revenue streams. As there may be many challenges ahead, Tata Motors seems well positioned to achieve its goals, seize all opportunities and conquer the world.