It is home to over 380 officially recognized universities that would require some form of transportation service to get around campus or travel to cities (Study in Germany, 2016). Zipcar continues to be the leading choice for universities looking for a convenient and sustainable transportation option that gives students affordable wheels when they want them (Zipcar, 2014). Car sharing is an effective option for campuses looking to reduce parking demand and congestion, as well as the carbon footprint of transportation and parking infrastructure. Studies have shown that a single Zipcar can replace up to 15 personally owned vehicles, while increasing the use of public transportation, walking, and cycling (Zipcar, 2014). By operating Zipcar near universities, car sharing increases transportation options and allows freedom for those students who are least likely to purchase and own a car. Universities have many students from all over the world and the introduction of Zipcar car sharing will help students from overspending on items such as rising fuel prices and high vehicle tax costs. It is the target audience of car users and college universities (Zipcar, 2013). It benefits universities by reducing demand for on-campus parking and reducing traffic volumes. Zipcar will make campuses a safer and healthier place