In Plato's Crito, Socrates demonstrates his belief that character/soul has the highest value. Socrates is in prison, wrongly accused, and Crito is trying to convince him to escape instead of being executed. Crito, being a cultural relativist, emphasizes the importance of public opinion in his argument for Socrates' escape. Socrates attempts to explain the difference between reason and emotion. Socrates believes that rational analysis is the only way to seek ethical insight and that public opinion should be rejected because some opinions are valued more than others. Using the athlete-coach analogy, Socrates compares the coach to his own conscience. If the athlete listens to the wrong advice of others, he can hurt or corrupt his body. Likewise, if an individual listened to the wrong moral authority, their character/soul would change