Postmodernism is the breakdown of the distinction between culture and society. Society has become media saturated because the media is so powerful and consuming that it has become a sense of reality. Style comes at the expense of substance, as popular labeling has made what's on the outside of the product more important than what's on the inside. The media has made people more aware and independent by making more consensual choices about what they want to become, for example people now decide whether to follow religion based on their own beliefs rather than following their parents' beliefs (Haralambos and Holborn,