Communication is one of the most important functions to master for any company to succeed in today's increasingly competitive markets, especially for companies that operate internationally. It has long been known that cultural factors influence communication and the potential for competitive success. Profitability is partly determined by corporate communication strategies and capabilities. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayHowever, top managers of companies working internationally sometimes overlook the importance of the invisible barriers that cultural differences create in corporate communication culturally reflected in international markets. It is widely recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills that companies must develop to have a competitive advantage in international business. Culture influences many aspects of international business communication. It impacts free trade policies, strategic localization and standardization decisions, advertising, brand effectiveness, trade relationships, international business management, international marketing, international negotiation, and consumer behavior. If globalization is an inevitable process, cross-acculturalization will also be inevitable. On the one hand, the world is becoming more homogeneous and distinctions between national markets are blurring and, for some products, disappearing altogether. This means that corporate communication is now a global discipline. On the other hand, cultural differences between nations, regions and ethnic groups, far from becoming extinct, are strengthening. Acquiring the skills necessary to work both with national multicultural groups and in international settings is no longer an option but a necessity. There are few environments where intercultural communication does not play a significant role in daily interactions with the public and colleagues. Businesses, social service agencies, healthcare providers, educational institutions, non-governmental organizations (NGOs) and thousands of other professional settings are all under pressure to recognize and appreciate the role that intercultural communication plays in achieving their goals. is creating project teams that function smoothly; respond sensitively to clients, customers and markets; or simply living and working in a world where everyone has something to say, learning to communicate interculturally is a crucial component that can promote such processes. Realizing that individuals from different cultures will express their thoughts in very different ways is a good start. The same goes for developing an awareness of why hearing words alone is not enough to discern meaning. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Sometimes silence communicates much more than speech. Things like touch, eye contact, and other types of “body language” must be observed and interpreted correctly because nonverbal communication contains important clues about the message the individual is trying to convey. In this rapidly changing world, where cultures and people circulate and interact at breakneck speeds, those who know how to communicate effectively across cultures, in both personal and professional contexts, will have..