Consumer behavior helps marketers shape advertisements to get their attention and purchase advertised products or services. Marketers can use effective tools to advertise their products or services to consumers. Consumer behavior helps understand what consumers are looking for in a product through certain behaviors and thought processes. The model of consumer behavior is built from various elements of consumer behavior. Through four aspects of consumer behavior, it creates an entire model of consumer behavior that marketers can follow. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay First, when advertising to consumers, marketers should examine their personal preferences toward certain products and services. Effective marketing tactics will follow consumer preferences and tastes. Conducting focus groups helps marketers understand what the consumer's preferences, likes and dislikes are for that particular type of product before releasing it to the public. Early film screenings are conducted before the film's release date, so that film executives can figure out which scenes to keep or cut from the film based on consumer preferences. Companies that follow these steps will become more effective because they include consumers in the process of producing their product and receive feedback to help improve a product or service. With effective marketing geared towards consumer preferences, marketers and businesses can benefit from increased profits. There is another aspect to look for in the consumer behavior pattern when advertising, lifestyle. Secondly, advertising should follow the consumer's lifestyle in terms of income and similarity in characteristics. Advertising for products like the iPhone 7 will appeal to some consumers who can afford the iPhone. Brand loyalty plays a role in advertising, meaning that consumers who grew up with a certain product like iPhone or Android will become accustomed to the features and continue to purchase that product. Consumers become familiar with the features of certain products and will always purchase an upgrade on that particular product. Some consumers will spend more money if the product quality is efficient. Other consumers will spend less on certain products if they don't intend to spend as much money. Marketers market the iPhone alongside Android. Consumers loyal to Apple will purchase Apple products because they are accustomed to the quality of the product they purchase associated with the brand. Android users will continue to purchase Android products because of their customization tools, memory, screen size, and affordability compared to iPhones. This aspect helps market to consumers who are consumed by brand loyalty when purchasing products. Another aspect to follow in the consumer behavior model is purchasing decisions. Third, consumers make purchasing decisions through precise decisions such as the price and quality of a product. For example, Black Friday is very popular among consumers because it is the time when products are cheaper than retail prices. Retailers like Best Buy, Wal-Mart and Target benefit from Black Friday sales. Many retailers run Black Friday sales as early as.