IndexSummaryImportance of Social MediaCurrent Trend in Social Media PlatformRationale for Analyzing Cox's Social Media PresenceSummaryThe intent of this proposal is to engage Cox Automotive and its Board of Directors or current leadership in the need to analyze the situation of the social media platform company and in local communities, making comparisons with other competitors in the sector. The goal is to better understand how social media can impact company sustainability and growth. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Importance of Social Media Social media has evolved over the years. It has gone from individual interest to corporate interest. In recent times, companies often rely on the effect that social media has on their brand and try to proactively use these tools to create a positive image of their business. According to an article written by Christine Moorman (2015) “She states that some of the ways in which social media has been used as goal-oriented metrics for businesses and more, demonstrate the validity of the metrics in terms of how social media generates brand awareness and the necessary engagements. In this dynamic global business environment where information through social media can satisfy the end user, it is critical for companies like Cox Automotive as it will “increase engagement levels and ultimately, will improve business results" (Van Shaik, 2012). The media has grown in business terms and also influences profit growth. Cox's recently launched an audience extension product designed to help automakers and regional associations improve their performance of their social media advertising according to (Tanya Gazdik, 2017 He further stated that, unlike other competitors in the automotive industry who use old and rustic data, this approach is intended to target automated buyers and in turn enable advertisers to link targeted ads on sites like Facebook and Instagram. Social media is one of the most important contributions of modern technology to business growth. Today, almost all companies, including Cox Automotive's competitors, have launched their social media presence that is almost as lively as their actual business operations. The business environment has now materialized in all aspects of industrial sectors to provide better opportunities for creating strategic positions. In such environments it is difficult to determine the appropriate boundaries of the business without techniques and thoughts that undermine traditional market share. Current Trend in Social Media Platform In today's world, social media platform is considered one of the most trusted ways to interact with the market. society and global village. YouTube, LinkedIn, Twitter, Instagram and Facebook have all transformed consumers' notions of the products and services offered by companies. According to a study by Holmes (2015), “Social media represents the next wave of digital transformation and for businesses today, the best way to maintain your company's success is to fully embrace social media. Social media has become one of the fastest growing trends in this century. Examples of these social media sites are Facebook, Twitter, LinkedIn and the like. Companies and competitors always use these sites to communicate with their stakeholders. Investing in a social strategy now is the best way to demonstrate that your company has a forgiving future./