IndexWhat is the Google algorithm and how does it work?Google PandaGoogle PenguinGoogle HummingbirdIf you are in the SEO universe, you will know that the Google algorithm will accompany you in this exciting adventure, but for more naïve, here we will give a brief introduction to perhaps the most famous mathematical algorithm and the one with which the most failures occur all over the world. It will decide whether you will come out in first position in the SERP, in second or if you will reach the tenth page, so it is worth paying due attention. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay What is Google's algorithm and how does it work? As in any algorithm, this is a mathematical formula, which in this case will be responsible for positioning the millions of web pages that there are in the world in the Google search engine. Thousands of experts from all over the world have thoroughly studied this algorithm to try to crack it and win the game, and the problem comes when the algorithm changes more than a hundred times at the end of the year. Google is always one step ahead of us and being smarter than it is a more than complicated task, so we recommend that you know perfectly how the different algorithms that Google has developed make things difficult and learn to live with them. We assure you that you will be much better off.Google PandaGoogle Panda is an algorithm change focused primarily on quality content, rewarding those websites that offer useful and attractive content to users, placing them at the top of the rankings. It appeared for the first time on February 23, 2011, and it did so from the front door, punishing all those websites whose content was of low quality, that is, too short, duplicated from other sites, which relied on grammatical defects, which did not they added value, etc. The goal of Google Panda is to penalize those websites that were well positioned without contributing in any way to users, so we advise you if you are starting in the SEO world to pay particular attention to the content, and make sure that it is quality and proper content , that are well written, that are related to the theme of your website and that provide useful information to users.Google PenguinIf Panda focuses on content, Google Penguin focuses on the quality of links. It arrived in April 2012, a year after Google Panda, which meant a plague for all those websites that, after having adapted to the changes introduced by Panda and achieved a better flight, fell into a nosedive again, this time due to a high content of poor quality links, purchased from checkbooks or from link farms that provided no value. It has brought with it major changes in the SEO landscape, valuing natural links that are built providing real value, the variety of Anchor Texts used naturally, quality over quantity and the links that result. Some niche related to your theme. To avoid being whipped by the famous penguin, we advise you to follow the guidelines indicated by Google and not create large links to your website. Check Google Webmaster Tools and check your link profile. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Google HummingbirdHummingbird is Google's latest algorithm, released in August 2013 and designed to analyze semantic search and knowledge graph. It was a big change because unlike Panda and Penguin, Google Hummingbird is not an update, it is a totally new algorithm that uses some parts of the old algorithms and introduced new ones. His arrival has.