IndexIntroductionStarbucks Reaches IndiaDiscussionIntroduction Coming to social media, Starbucks makes truly virtuous use of social media as a marketing strategy. The first thing they did was offer free Wi-Fi to their customers. When someone talks about social media, Facebook, Instagram comes to mind. Then, in 2008, Starbucks created its Facebook page and has more than 35 million people who have liked the page. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay On Instagram, they have more than 7 million people following their page. So they use these two platforms for people who want to interact with them. Coming to tweeters, Starbucks regularly connects with its customers by replying to their tweets and if there are any (DSIM, 2016), the service performance leads to the measurement of success. As we all know, if you need to keep your customers, you first need to make your employees happy. To maintain brand success and reputation, Starbucks needed to properly measure service performance. Starbucks created a mysterious tool for consumers called Customer Snapshot to measure the quality of their service. So the anonymous person had the opportunity to visit the stores almost three times within a quarter. After completing this process, the person evaluated the service; which were: Speed ​​of service, Cleanliness, Quality of product and Service. If the company-specific scores are high, obviously the company is doing well, otherwise the company needs to see what is going wrong. Starbucks reached India Starbucks tried to come to India in 2007, but unfortunately that didn't happen. However, Starbucks came to India in 2012. It entered India with the help of Tata group, as Starbucks India is a joint venture with Tata global beverages. In India, they have opened nearly 100 stores in different cities.(381). Since Tata has a lot of experience in the Indian market, they have helped Starbucks grow in India. Since they have TAJ hotels, Tata decided to offer Starbucks coffee in Taj hotels and therefore also changed the menu of Starbucks in India. (Bharee, 2012). The most important strategy for Starbucks' success in India has been the influence exerted by Tata's coffee bean farm and their roasting plants. This helped Starbucks create a viable structure, which helped them compete with other local coffee shops. (Gopalakrishna, Victor, & Fleishmann, 2016). Since Starbucks knew Indians and the Indian market, in 2017 they decided to introduce their own brand of tea called Teavana. This has helped to expand their business more and also has an edge over their competitors. Starbucks has planned a strategy to avoid food waste. They decided that they will never waste food that is not sold, but will give it to the poor or needy, thus Starbucks' food sharing strategy came into action. Discussion Starbucks as a blue ocean strategy, from the beginning The motive of Starbucks was to create a new perception of coffee culture. Starbucks wanted its customers to enjoy their coffee rather than just drink it. The first step of the theory is to create a market in which an unchallenged market exists and Starbucks has been able to do this. Starbucks succeeded in attracting customers and turned even non-coffee drinkers into coffee drinkers. Starbucks has been a successful brand for a long time; they have created loyalty among their customers. According to Starbucks they not only serve coffee but also sell the atmosphere that attracts customers to come back again and again. As we all know Starbucks dominates,.