The world is currently changing and becoming more complex and interconnected than before; in particular, the new information age has put a manager's information processing capabilities to the test, in terms of attention to important issues related to organizational success. However, due to the limited rationality of the manager, they find it difficult to effectively manage the extraordinary amount of information available and take quick and appropriate actions. According to Simon, due to the wealth of information available, a poverty of attention is created. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay In this regard, management researchers have begun to explore the role of attention in the area of ​​strategic management and organizational behavior based on attention-based theories. Internally, attention is treated as a scarce resource that should be properly managed to achieve effective results in a world of environmental disturbances and rapid innovations to make the most of available opportunities. It helps define a company's success in terms of the strategy and priorities it pursues, whether they are radical or incremental opportunities. Pursued opportunities help companies develop various types of innovations while gaining a competitive advantage. Such ideas are developed mainly by the top managers of the organization and its employees. Not all individuals identify the same opportunities in the same way. They differ in terms of how and why they identify these particular opportunities and act accordingly. These differences are attributable to the allocation of individual attention, particularly as a scarce resource that causes certain types of data to go unnoticed or uninterpreted. The attention-based view as a concept is still evolving and gaining wide attention, constituting a productive model to explain a diverse set of organizational outcomes such as organizational change, management innovation, internationalization strategies (Ferreira, 2017). Based on a Google Scholar search engine as of 2017, Ocasio (1997) has been cited in nearly 2,000 studies; indicating the relevance of the concept and its effect in the area of ​​organizational behavior (Ferreira, 2017). It is used to explain organizational responses and activities by analyzing how time and effort are structurally distributed within organizations on both problems and solutions (Ferreira, 2017). Corporate behavior is both a cognitive and structural process (Ocasio, 1997), so individuals' actions are not the result of knowledge of individual characteristics, rather than a consequence of situations; connected to the immediate context in which cognition and action occur. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Organizational attention is a multilevel processing of top-down and bottom-up opportunities, using structure and cognition to explain how companies distribute and regulate decision makers' attention, influencing the organizational behavior. Thus placing the attention-based perspective in an advantageous position to explain the relationship between organizational structures, processes and outcomes by using its effective key factors of prior knowledge, cognitive structure, attention structure and procedural and communication channels to recognize various opportunities and balance its exploitation and exploration capabilities.