IndexIntroductionThe evolution of digital and technological advances in marketingRise of e-commerce and online social networksConclusionReferencesIntroductionDigital and technological advances have been a topic analyzed and criticized over the decades by numerous recognized perspectives and publications. As an enabler of connectivity, financial inclusion, access to trade and public services, digital technology has become an important equalizer for the world, while having progressed faster than any other innovation by comparison. Like all other areas of business and commerce, digital and technological advancements have reached the marketing functions of companies. Because of this, marketing techniques have evolved and become much more dynamic even as marketing principles remain constant. Social media, artificial intelligence, Clickfunnels, Internet of Things and Cloud are some of the technological platforms and inventions that have led to the advancement of marketing. Technological breakthroughs like these have brought benefits to producers, sellers, buyers and consumers. Much like a coin with two sides, advances in digital technology also have their drawbacks. Therefore, this review will generally discuss the evolution of digitalization and digital platforms with debates on the advantages and disadvantages of e-commerce and online social networking sites. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The Evolution of Digital and Technological Advances in MarketingDigital marketing is advertising conveyed through the Internet and online-based digital technologies such as desktop computers, mobile applications, email, and other digital media platforms to promote goods and services. Digital marketing can be done online and offline, both ways of considerable importance for a well-balanced marketing strategy. Talk of digital marketing first emerged in the 1990s with the development of the Web 1.0 platform, which allowed its users to find the information they were looking for. they needed. Before this, marketers globally were not so sure about the digital platform. This revolution has allowed companies to connect with consumers and investors in the outside world. Others soon followed, including the first clickable banner which was released in 1993. The launch of Yahoo and other new technologies arrived in the digital market in 1994. Dramatic changes occurred in the digital marketing space with Yahoo receiving nearly 1 million leads in his first year. of the launch, thus leading companies to try to achieve higher search engine rankings by improving their websites. Many search engines such as HotBot, LookSmart, and Alexa emerged in the digital market soon after, to reap the advantages that Yahoo enjoys. Considering today's scope of marketing strategies, it is evident that offline marketing strategies such as the use of television and radio commercials have become less important and beneficial for businesses, as Internet platforms and social media offer a more innovative and faster to execute marketing strategies. A few decades ago, offline digital marketing strategies like billboards were more favored, but nowadays they have evolved into mobile and email marketing. One of the major digital marketing trends that is taking over is artificial intelligence. Being economically savvy and exceptionally versatile, his consistency and principled activities empower actions foreliminate errors. At the moment, Amazon and Netflix already have built-in AI features that help with transactions and recommendations. Artificial intelligence is expected to become the norm in digital marketing strategy, having to do with its progressively precise ability to examine consumer behavior and fuel a broader vision of a collaborative and tailored shopping experience. Overall, the digital revolution has given rise to relationship marketing which focuses on consumers, industrial or corporate marketing which focuses on organizations and social marketing which focuses on benefits for society. Furthermore, the major emergence of the digital revolution has paved the way for Internet marketing. Rise of e-commerce and online social networks Technological progress through the spectacular development of Web 2.0 has paved the way for the emergence and increase of online social networks and e-commerce and marketing. Online social networks and e-commerce sites are complementary tools in facilitating e-marketing rather than replacing each other. At one end of the spectrum is e-commerce, which involves the buying and selling of goods, products and services over the Internet. It also involves the transaction of money, funds and data. At the opposite end are online social networks, i.e. sites that support and develop social networks across the Internet using Web 2.0 tools. E-commerce is one of the fastest growing sectors in the global economy and is estimated to become a $27 trillion industry by the end of the current decade, with Amazon, Flipkart, Shopify, eBay and Quikr being just some examples of e-commerce giants. . Using all available digital marketing channels simultaneously will ensure e-commerce success for businesses, as competition is severe and technology is constantly evolving. Both on-site and off-site efforts to incorporate search engine optimization (SEO) and search engine marketing (SEM) into marketing strategies are some of the ways to succeed by ensuring that your e-store a company's commerce is optimized for search engines for more than a quarter of consumers start their online shopping experience on Google. Another medium includes content marketing, where the focus is on attracting customers by entertaining them or helping them solve everyday obstacles, rather than making sales. Whether it's a short blog post on how to use the items the company sells or how to use them, for example through a cooking and how it's made video by Lush on YouTube showing how Lush makes bathroom and bathroom items body, content marketing can create awareness and in doing so secure new and loyal customers. Content creation can be done through YouTube, Instagram, and even business-owned website blogs. Furthermore, through the use of apps, having a mobile strategy is more evident than ever, since the Internet browser is no longer the only software for accessing the web. You could say that there is a connection between social media marketing and mobile marketing, as social media marketing branches out through apps, which are connected to mobile marketing. With over 3 billion people using the internet, including 1.52 active users on Facebook every day, over 300 million shoppers on Amazon and 5.6 billion searches on Google every day, digital marketers should adapt their strategies accordingly. to include social media marketing and social media. networks, for e-commerce to be successful. Focusing on paid social media inclusion will ensure broad exposure and customer attraction, beyond set promotionsexclusively on the e-commerce sites themselves. Businesses can create profiles on social media platforms, free of charge and similar to their users. The profile can be about the company as a whole or specific to particular brands of the company. With the help of the created profiles, online social networks can produce effective viral marketing and increase online sales. In contrast, the effectiveness of recommendations and word-of-mouth marketing depends on the price and category of the product. It is also complex, since it is necessary to consider the structure and interest of the social network, therefore the purpose of both platforms; e-commerce and online social networks vary. Online social networks are aimed at communicating and maintaining social relationships, while in controversy a commercial objective is attributed to e-commerce. However, fiscal activities are harmonizing with social activities as they are an essential part of life, as relatives and friends greatly influence financial decisions. Therefore, the division of e-commerce and online social networks is incredible, just as the division of social interactions from economic and commercial transactions is artificial. Thanks to the high diffusion in online social networks such as Facebook, Instagram and Twitter, these networks have become ideal places to advertise brands and products that could increase the success of e-commerce. This situation promotes a virtual partnership between online social networks and e-commerce, with tools such as Payyment and Ecwid, enabling the expansion of online social networks' capabilities to e-commerce. Organizations and consumers are both impacted by technological advances and e-commerce, so the impact is enormous. With the help of online social media platforms, access to useful marketing data has become greater than ever for businesses. Companies also benefit from a broad global reach to customers, as they are no longer limited by geographic constraints. Additionally, e-commerce substantially reduces costs for businesses as it eliminates the need for certain fixed costs. Create a greater connection with customers through content marketing, faster feedback and responses, and faster goods deliveries. E-commerce also benefits consumers, as they can shop at their convenience, anytime, anywhere. They are able to access products from all over the world, with platforms such as AliExpress, Alibaba, Amazon and eBay delivering goods to customers' doors in a matter of hours and days. Just as businesses have the potential to reach a broader audience, consumers are exposed to many online sellers, allowing them to benefit from price comparisons. As a result, the prices of goods and services have shifted in favor of consumers, benefiting them. While some fixed costs are no longer a concern, e-commerce site startup costs increase, with hardware and software installation, employee training, and the constant need to stay one step ahead of consumers through digital marketing and website maintenance. everything that is involved. Trusting the digital age and e-commerce is difficult for both consumers and sellers. Cyber ​​attacks, identity theft, credit card theft, data fraud and theft are threats not traditionally associated with brick-and-mortar stores. Furthermore, even though customers may be closer to sellers, e-commerce can still present itself as an impersonal way of interacting. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Conclusion Marketing is currently experiencing positive impacts as a result of the