Introduction Information and communication technologies (ICT) have become an essential learning tool for university students nowadays, business and information technology employees. While ICT may be found to improve the effectiveness and efficiency of learning, unethical use of ICT can also be a problem. Numerous concepts have been put forward in response to this question. According to some, few authors argue that various ethical decisions or behaviors in ICT are related to ethical case positions. A more recent argument is that more than one reasoning is involved in reaching ethical decisions, therefore it is necessary to consider multidimensional moral aspects when explaining ethical decisions. So this introduction provides a brief review of how ethics and ethical decision making play a crucial role in any business and management process. The objective of this study is to analyze contemporary issues, opportunities, challenges, trends or innovation in the ICT industry associated with the Google company (company 1) which include considerations such as management organization/structure, statement of intent, business objectives, market, ethics and business practices, ability to achieve your business objectives. It also includes some research and surveys about the processes, SWOT analysis, risks and issues associated with the Google company. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayGoogleGoogle was founded in 1998 by Larry Page and Sergey Brin at Stanford University in California. Google is an American multinational technology company specializing in Internet-related services and products, which include online advertising technologies, cloud computing software and hardware. On September 4, 1998, Larry Page and Sergey Brin merged Google as a private company. Sundar Pichai was chosen as CEO of Google, replacing Larry Page who was later named CEO of Alphabet Company. The company's rapid growth since its inception has begun a chain of products, acquisitions and partnerships that extend beyond Google's primary search engine, Google Search. Google, the search engine, was launched in September 1998 and its name referred to "googol", an informal mathematical designation for ten to the hundredth power. Google was an almost immediate success. And by 1999 the term was already being used as a verb by Usenet groups. Google Home Beats Amazon Alexa in Global Device Shipments in Q1 first quarter. According to Canalys' new quarterly tracking estimate, Google made more of a market in the first quarter of 2018 among smart speakers than Amazon. Globally, the company estimates around one million units shipped. Additionally, Google Home has gained more share than Amazon. Echo estimates around 44 million devices sold according to CIRP (Consumer Intelligence Research Partners) arguments. The US market is becoming a smartphone duopoly [image: ]In mid-2018 Google received numerous antitrust sanctions from the European Commission (EC). Somewhere it was treated as unethical in the eyes of the market and research. This is due to Google's dominance of the global smartphone market. Android makes up about 77% of the stock market and is considered the operating system.
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